marketing packages
AFFORDABLE OPTIONS TO FIT YOUR PRACTICE'S NEEDS

Brand Package
includes:

::: Logo Brand
::: Corporate Identity Package - business card - envelope - letterhead - interior signage - exterior signage

Marketing Package
includes:

::: Audit and critique of existing communications
::: Patient base research
::: Survey of current patients
::: Statistical analysis of demographic and service growth trends
::: Exploration of new opportunities
::: Marketing strategy - Competitive practice evaluation - Market evaluation - Coordination of annual marketing plan

Advertising Package
includes production of:

::: Newspaper ads
::: Yellow page ads
::: Radio spots
::: Billboards
::: Direct mail
::: Local cable-tv spots
::: Public relations
::: In-office video

Physician Recruitment Package
development of:

::: Recruitment brochure or multimedia presentation
::: New physician introduction ads
::: Press releases
::: Scheduled open house promotions
::: Residency programs publicity
::: Custom designed ads in AMA-published periodicals

Patient Retention Package - Preparation, implementation and evaluation and reporting of patient satisfaction surveys.

Ad Rebuy Package - Buy advertising or literature professionally prepared for practices in other markets at reduced rates.

Wellness Packages

::: Encourage private pay vs. third party pay
::: Provide results to industry to alleviate insurance premiums

Technology Packages

Design and Implementation of a comprehensive web-based marketing presence complete with back-end programming that allows you to view your appointments on line and review site statistics through regular, in-depth reporting.

We offer three separate levels of web technology packages:

BRONZE

::: Hosting of website
::: Basic website development with static imagery - Home - Services - Locator Map - Physician list - News/Events/Contact.

SILVER

::: Hosting of website
::: Web statistics added to site to track usage
::: Website with Flash animation - Home - Services - Locator Map - Physician list - News/Events/Contact.

GOLD

::: Hosting of website
::: Web statistics added to site to track usage
::: Back end programming to allow on line viewing of Physician schedules
... protected by encryption
::: News and events page with customization capabilities (by practice staff)
::: Website with Flash animation - Home - Services - Locator Map - Physician list - News/Events/Contact.